DU aims to be a first-choice provider in UAE for communications and entertainment solutions, making customers lives easier and more enjoyable. Young, smart and focused, DU aims to enhance and exceed customers’ communications expectations. The expertise, complimented by a modern and progressive concept, provides a unique advantage for both business users and consumers. DU promises to enable better experiences for their customers. This is fulfilled by the mission to employ the best talent and deliver excellence, innovation and value to shareholders while contributing to and celebrating the rich heritage and diversity of the UAE. DU is on their way to meet the challenge through dedication, innovation and an uncompromising customer focus.